Artificial Intelligence, UX and the Future of Findability

Artificial Intelligence, UX and the Future of Findability

October 10, 2017

It seems like we’re on the cusp of doing amazing things with chatbots and data mining, which can augment manual information architecture work and result in a better user experience overall. Automated information processing can help us identify search patterns and recommend information structures, to improve the findability of content.

How AI + UX = Better Findability

Let’s say you have a service that includes a search component. Right now, your users might be running searches and using manual filters to sort through the results, as search users are wont to do.

How do you know if they are finding what they need? You can rely on analytics to see if they are accessing what you want them to, and user research to find out if they consider themselves successful in completing their tasks. You can gauge overall user satisfaction by analyzing usage data, time on service, and ask them outright in interviews and feedback forms.

Let’s say some users have trouble…read more
By Tanya S

Continue reading..@uxmag

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