March 21, 2018
Dave is an independent consultant who helps organizations figure out the relationship between how they organize information in digital products (websites, apps) and the job those products are intended to do. As an independent contractor, he adapts to the working culture of each client. Dave’s latest client is a multinational insurance firm with inefficient design processes and an overworked in-house design team.
Dave scheduled a meeting to present six design principles he had developed to simplify the ongoing production work of the design team. The intention of the meeting was to build a shared understanding of these principles among the five members of the design team and the two senior stakeholders; he was not soliciting feedback for revisions. Dave restricted the agenda to around 10 minutes per principle. During each 10-minute session, he covered one or two examples of how each principle was applied. A brief period of time was reserved at the end of each 10-minute block…read more
By Kevin M. Hoffman