The F Pattern: Understanding How Users Scan Content

The F Pattern: Understanding How Users Scan Content

July 24, 2017

Reading online is a little different than the way you read textbooks high school and college. Today, when people find content on the web they are interested in, they scan it first. Users have grown accustomed to quickly moving through information, only stopping at the parts that are important to them. Eye tracking studies have shown online readers scan information in the shape of the letter “F”. Sound random? Here’s why it isn’t, and why it matters to your business’ website.

What Is the F-Pattern?

Visualization of the F patternIf you’re having trouble seeing how this works, know it isn’t obvious nor is it how we are trained to think about reading, which is traditionally top down. When scanning…read more
By Stephen Moyers

Continue reading..@uxmag

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